
Backwards Blog
Welcome to The Loneliness Industry backwards blog. It is "backwards" because we start from the beginning, with the first post. Each entry is meant to build on the one before. It is available in both English and German. Thanks for reading!
Calling out the Root Causes of Loneliness
- Jordan Reyne
- April 09, 2025
- DEUTSCHE VERSION
Hi. My name is Jordan, and I have a severe allergy to self-help gurus. I am not here to tell you to love yourself or think positively. I know that doesn’t work—because I spent decades grappling with that excruciating, bone-deep loneliness so many of us feel... Read On
Individualism, the Hero Narrative, and Loneliness
- Jordan Reyne
- April 09, 2025
- DEUTSCHE VERSION
Individualism is one of the cornerstones of Western capitalist culture. At its core, the individual—me, I, myself—is the most important unit. We don’t call things iPhone, an iPad, or ‘me-time’ for nothing. These phrases reflect what we hold dear. Inherent in the cult of the individual is the belief that success, happiness, and even responsibility are all about what I do—not about the people around me or the society I live in, me. Ideally, I am in charge of my world (or will at least feel like I am), am self-sufficient, and responsible for only my own choices... Read On
Control as an Aspiration, Obligation and Cause of Loneliness
- Jordan Reyne
- April 16, 2025
- DEUTSCHE VERSION
What Is Control?
Put simply, having control is about having the power to elicit certain outcomes, and acting to elicit those outcomes. Western capitalist culture places a heavy emphasis on the idea that we can – and should – control our environment, our emotions, our appearance, our relationships, and our life as a whole.
Our hunger for control over all aspects of our lives is reflected in the explosion of self-help books, productivity tools, and wellness trends. .... Read On
A Hidden Cause of Loneliness No One Talks About: Our Belief in Cognitive Primacy
- Jordan Reyne
- April 30, 2025
- DEUTSCHE VERSION
What if everything you were taught about your emotions was a lie?
What if pain wasn’t a problem to be fixed?
What if feeling deeply wasn’t a weakness — but a form of truth the world desperately needs?
For decades, we’ve been sold a story: that the rational mind is king. That if we just think the right thoughts, we can rise above suffering, solve injustice, and become our best selves. But beneath that tidy promise lies a deeper harm — one that turns our emotions into enemies, and our struggles into personal failures.. .... Read On
Out-performing Ourselves: A Friendly Little Chat About Crushing the Competition.
- Jordan Reyne
- May 16, 2025
Is competition really driving us forward—or quietly pulling us apart? In this post, we dig deep into how comparison culture, capitalist values, and performative selfhood are making us lonelier than ever. From office sports metaphors to narcissistic self-help mantras, we unpack the hidden psychological and philosophical costs of a society obsessed with winning. Expect critical insights from thinkers like Sartre, Foucault, Alfred Adler, Gabor Maté, and more—as well as personal stories, cultural critique, and a few dark laughs. If you’ve ever felt like you’re not measuring up, like your worth depends on your performance, or like everyone around you is secretly judging your life like a talent show… Read On